Research at MMC

MMC is a growing institution, aspiring to delve deep into the field of research, though we have done some progress in this regard having more and more books in the library and also having more modernized laboratories on the campus.

What is Research?

Definition: Research is defined as the careful consideration of study regarding a particular concern or problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.” Inductive research methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research, and deductive methods are more commonly associated with quantitative analysis.

Research is conducted with the purpose to:

1. Identify potential and new customers
2. Understand existing customers
3. Set pragmatic goals
4. Develop productive market strategies
5. Address business challenges
6. Put together a business expansion plan
7. Identify new business opportunities

What are the characteristics of research?

1. Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
2. The analysis is based on logical reasoning and involves both inductive and deductive methods.
3. Real-time data and knowledge is derived from actual observations in natural settings.
4. There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
5. It creates a path for generating new questions. Existing data helps create more research opportunities.
6. It is analytical and uses all the available data so that there is no ambiguity in inference.
7. Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.

What is the purpose of research?

There are three main purposes:

1. Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory process lays the foundation for more conclusive data collection and analysis.
2. Descriptive: It focuses on expanding knowledge of current issues through a process of data collection. Descriptive studies describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study was conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company’s profit.
3. Explanatory: Causal or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.

Vision:

Knowing more is to know that you know a lot less than what you are supposed to know. Hence, MMC has a vision of having a deep sense of “humility” and “hard work” in the pursuit of research.

Strategy:

MMC regards concentrating on scientific research as the engine of every educational institution, especially colleges and universities. It, therefore, pays careful attention to scientific research in its faculties and encourages all of its lecturers to carry out research. That way they all will learn to be creative, proactive, and contributive in their specialist areas. MMC also pays careful attention to the quality of research and believes that researchers should plan their research according to recognized standards and appropriate scientific principles.

The researcher must try to meet current worldwide humanitarian needs. In other words, they should respond to the current issues of the world, so that they can explain and meet challenges, answer questions and suggest solutions for current issues; they can then contribute to the creation of a worthwhile world for humanity.